Laying the Groundwork: Marketing Objectives

9am - 12pm (In-Person) Thurs: Jan 23, 2025

Whether you struggle with marketing your nonprofit or completely excel, you need to have a measurable marketing plan. These classes are designed as stand-alone workshops and as a complete series resulting with a marketing plan that attendees can put to use right away. Class participants will have homework and are expected to participate during workshops.

This class is an individual course.

Laying the Groundwork: Marketing Objectives

Marketing objectives supply the foundation for any successful marketing plan and create bridges that join your organization to your target markets.

Join us and we will:

• Identify your target markets

• Learn the components that every objective should include

• Develop marketing objectives that will aid your organization's success

• Learn the importance of measuring success through meeting objectives.

Before the next class, talk to your executive director and/or board president about these to make sure you are headed in the right direction prior to creating the rest of the plan.

Trainer: Leslie A.M. Smith, McCormick L.A. Public Relations

A Southern California native, Smith began her career at an advertising agency in Orange County and soon made a shift to association management, serving as the communications director for a local association of Realtors and a statewide membership association for consulting engineers.

Since founding McCormick L.A. Public Relations in 1994, she has written dozens of marketing and promotional plans for a variety of local nonprofits, small "main street merchants," and numerous solopreneurs in professional services. She has planned and implemented grand openings, groundbreakings, product launches, social initiatives, and other community relations activities that earned her clients front page and network news coverage.

Based on her experience helping people who were overwhelmed and confused about marketing and promotions, she felt compelled to write a very concise and simple marketing guide called Laws of Promotion now available on Amazon.

She holds a Bachelor of Arts degree in Communications and a Minor in American Studies from California State University, Fullerton, and a professional writing certificate from California State University, Long Beach. She is a proud resident of Long Beach, California where she and her husband (and their rescue dog) raised their two daughters.

Attendance Policy: Attendees must attend all sessions to receive the certificate. Sessions missed for half an hour or more are considered absences. If an attendee misses a class, they can make up the missed session no more than one year later, or the next time the program is held, with a $25 administrative fee per missed session to receive the certificate.

Cancellation Policy: We require notice of cancellation at least 48 hours in advance of the class start time. No refunds will be provided for no-shows or late cancellations. LACDAC and First 5 (Region 4) grantees who register and do not attend will be invoiced directly for the full cost of the course. All registrants are encouraged to send an alternate if unable to attend.

By Registering: You will receive weekly email updates from TNP about upcoming workshops, services, and other annoucements; You can opt out at any time. You also give TNP permission to use your image for communications and waive any rights for compensation.

For more information: Please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 562-888-6530.