Event Registration
| Ticket Type | Price |
|---|---|
| Early Bird Member Rate (Ends 10/5/21) | $110 |
| Early Bird Regular Rate (Ends 10/5/21) | $160 |
| TNP Member Rate | $130 |
| Regular Rate | $190 |
| LACDAC Grantee (No Payment Due--Please Select Payment Method "Cash") | $190 |
| First 5 Region Four (No Payment Due--Please Select Payment Method "Cash) | $130 |
Event Details
Marketing 101
After the two-day course, you will have a solid understanding of the important foundational components of marketing. Then you can move forward strategically and plan your future promotion.
- Learn how to apply the Marketing Mix to your nonprofit's programming;
- Assess and define your Target Audience(s) and make sure your messaging is persuasive and effective;
- Delve deeper into your organization's branding to develop key messages;
- Stylize your key messages for each audience by crafting a Message Matrix, while always keeping true to your mission and your brand;
- Finally, you will learn some low-budget promotional tools to effectively brand and accelerate your nonprofit's mission
Trainer: Leslie Smith, McCormick L.A. Public Relations
Beginning her career at an Orange County advertising agency, Smith soon made a shift to association management and served as the communications director for local and statewide membership associations. She performed various public relations and community outreach functions.
Since founding McCormick L.A. Public Relations in 1994, she has performed a wide array of services covering the gamut of marketing, advertising, and public relations activities. Her clients include businesses of all sizes covering several industries including: nonprofit organizations, business associations, real estate, restaurants, aerospace, government agencies, retail products, and restaurants. She is a creative and strategic thinker, a meticulous planner, a trained facilitator, and a seasoned presenter.
Smith is a past president of the Junior League of Long Beach where she is still a member and lends her talents as an advisor and trainer; has served on the Board of the Fairfield Family YMCA; the Long Beach Area Chamber of Commerce; and held a variety of positions in the PTA including president.
She holds a Bachelor of Arts degree in Communications and a Minor in American Studies from California State University, Fullerton. She has earned a professional writing certificate from California State University, Long Beach.
Cancellation policy: We require notice of cancellation at least 48 hours in advance of the class start time. No refunds will be provided for no-shows or late cancellations. All registrants are encouraged to send an alternate if unable to attend.
LACDAC and First 5 (Region 4) grantees who register and do not attend will be invoiced directly for the full cost of the course. Per our contract with LACDAC, we are required to notify LACDAC of any grantees who register and do not attend; Those who miss a session cannot register to attend any future TNP sessions until payment is received.
By registering: The ticket purchaser will receive a confirmation email from This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Details to access the Zoom meeting will be emailed to registrants as we approach the event. Please add This e-mail address is being protected from spambots. You need JavaScript enabled to view it to your safe senders list or address book to avoid emails from being filtered to your SPAM or Junk folders. Thank you!
Registrants will be subscribed to our email list and will receive weekly emails about TNP events, services, and other announcements. You can opt out at any time. You also give TNP permission to use your image for communications and waive any rights for compensation.
For more information: Please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 562-888-6530 (voicemails checked daily).