Online Fundraising that Builds Real Relationships

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When

Tuesday, August 5, 2025 9:00AM - 12:00PM

Where

The Nonprofit Partnership

4900 E. Conant Street, Building O2
Long Beach, California
90808

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Event Registration

Ticket Type Price
Early Bird Member Rate (7/11/25)
$90
Early Bird Regular Rate (7/11/25)
$110
TNP Member Rate
$100
Regular Rate
$130
LACDAC Grantee (No Payment Due--Please Select Payment Method "Cash")
$130

Event Details

Online Fundraising that Builds Real Relationships

Tuesday, August 5th, 2025
9am - 12pm; In Person

This is the a la cart session 4 of our Fund Development Certificate. By registering for this session you are not signing up for the entire certificate program.
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Online fundraising is one of the most powerful ways to grow support, if it’s used well. In this workshop, you’ll learn how to be strategic with your online tools to turn them into relationship-building engines that drive donations, deepen donor loyalty, and deliver real results.

In this workshop, you will learn:

How to shift your mindset to see online tools as relationship tools, not just broadcast channels
The most important metrics to track (and which ones to ignore)
How to segment your donors and tailor your messages for greater impact
Simple ways to evaluate and improve your donation form and follow-up
What tools to prioritize based on your organization’s size, capacity, and goals
You’ll leave with a better understanding of your donor journey, clear ideas for improvement, and a 30-60-90 day action plan you can start implementing right away.

Trainer: Julie LacoutureJulie Lacouture
Julie Lacouture is the founder of Good Ways Inc, a consulting firm that helps nonprofit organizations raise money, awareness, and support using digital tools and good old-fashioned strategy. Julie has worked with organizations including MLK Community Health Foundation in South LA, Disability Rights California, and the California Community Foundation. She developed and taught a Digital Fundraising class at UCLA Extension.

Prior to Good Ways Inc., Julie worked in communications and fundraising at some great non-profits including DonorsChoose.org, the Massachusetts Coalition against Domestic Violence, and Peace Games. She started her career in corporate PR and Advertising, where she drove a hotdog across the country for Oscar Mayer and was a copywriter for McDonald’s, Coldwell Banker, and other brands.

She holds an MBA from UCLA and degrees in Psychology and Advertising from Syracuse University.
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Cancellation policy: We require notice of cancellation at least 48 hours in advance of the class start time. No refunds will be provided for no-shows or late cancellations. LACDAC and First 5 (Region 4) grantees who register and do not attend will be invoiced directly for the full cost of the course. All registrants are encouraged to send an alternate if unable to attend.

By registering: The ticket purchaser will receive a confirmation email from This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Details to access the Zoom meeting will be emailed to all registrants as we approach the event. Please add This e-mail address is being protected from spambots. You need JavaScript enabled to view it to your safe senders list or address book to avoid emails from being filtered to your SPAM or Junk folders. Thank you!

All registrants will be subscribed to our email list and receive weekly communication about TNP events, services, and other announcements. You can opt out at any time. You also give TNP permission to use your image for communications and waive any rights for compensation.

For more information: Please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 562-888-6530.


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The Nonprofit Partnership